How Taylor Swift rules her career with an iron fist

Far from being afraid of Friday the 13th, Taylor Swift has made her favorite number a marketing argument. Born on December 13, the American singer could only choose this date to offer her fans an experience like no other. 

That of a concert lasting almost 3 hours to experience like in a stadium, but in a cinema. The Eras Tour Film will be broadcast in 90 countries including France while this record-breaking tour, which could rake in a billion dollars, will only arrive in Europe next spring with six performances in France.

Stronger than Tom Cruise at the box office

In the United States and Canada, demand was such that the film's release was brought forward by a day. The announcement was made by the star in person after a preview which was even attended by Beyoncé. With more than $100 million raised in pre-sales, The Eras Tour is already the highest-grossing concert film in history. A successful feat also thanks to a higher price than a usual cinema ticket. 19.89 dollars for adults, 13.13 dollars for children and seniors, which the Swifties harmed by the Ticketmaster bug did not hesitate to pay when the ticket office opened.

Variety predicts that Taylor Swift should enter the top 10 box office of the year across the Atlantic, doing better than Mission: Impossible 7 with Tom Cruise, Indiana Jones 5 with Harrison Ford and Fast X with Vin Diesel. Some films, including the new romantic comedy by and with Meg Ryan, have changed their release dates to avoid facing it in theaters. 

The American publication even describes the 33-year-old as the "savior" of an industry deprived of its autumn blockbusters like Dune 2, postponed due to the strike in Hollywood. “Ticket sales rival those of a major film. This is an unexpected boost in revenue that we need,” comments the owner of a cinema chain.