Wednesday, April 3, 2024

United States: Taylor Swift, an essential asset for the 2024 presidential election? (I)

Pop superstar, youth idol, and soon-to-be campaign icon? The influence of singer Taylor Swift is at the heart of all the desires for the 2024 American presidential election.

The 34-year-old artist, personality of the year according to Time magazine, is at the top of his art, breaking absolutely all records.

One example among many: his “Eras Tour” exceeded the symbolic threshold of a billion dollars in revenue over 60 dates in 2023 – an amount never seen before in the history of music.

Hailing from the rural state of Tennessee, Taylor Swift began her journey in country music, a genre particularly beloved by conservatives.

According to a poll published Tuesday by the Marist Institute, the artist behind hits like "Shake It Off" and "Bad Blood" is credited with 70% favorable opinions among Americans.

A figure that Joe Biden, for whom she voted in 2020, can only dream of for himself: the Democrat's popularity rating, in decline since the start of his mandate, now stands at just under 40%. favorable opinions according to poll aggregator FiveThirtyEight.

Could Taylor Swift revive Joe Biden by calling to support him in 2024? The presidential candidate's campaign team is sure of it.

“Thank you for not telling us that we need a Taylor Swift strategy. We are following the file,” joked an executive from Biden’s team on Wednesday, sharing a job description for the campaign.

(to be continued)


No comments:

Post a Comment