Monday, April 29, 2024

With her “double album”, Taylor Swift best performances breaks records on Spotify

best performances
The album The Tortured Poets Department” (TTPD) was released as expected on Friday at midnight New York time.

Two hours later, 15 other titles appeared as if by magic, panicking his many fans, the “Swifties” best performances. In less than 24 hours, it became the most listened to album in one day in Spotify history, the platform announced.

“The Tortured Poets Department is a secret double album,” the American singer who became a global megastar posted overnight.

And to explain: “I've written a lot of tortured poetry over the last two years and I wanted to share it all with you, so here is the second part of TTPD: The Anthology. 15 additional songs. And now the story no longer belongs to me… it’s all yours.”

A new coup for the 34-year-old singer, who knew how to use social networks to create a feeling of intimacy with her audience, but also to keep them in suspense.

31 tracks, or more than two hours of song, in which Taylor Swift looks back on her romantic disappointments and exorcises her demons, a recipe that makes her successful.

Exes, rap and rock

This eleventh opus follows a year 2023 and a start to the year 2024 of all records for the star. Earlier this year, Taylor Swift became the first artist to become a billionaire solely from her music.

In February, she won the trophy for best album of the year for the fourth time at the Grammy Awards, the prestigious American music awards.

Grammy Awards 2024: record evening for Taylor Swift

His world tour, “Eras Tour”, is expected to bring in a total of two billion dollars in revenue, after having already broken the symbolic ceiling of one billion last year – a historic first. And the singer also broke box office records with her film “Eras Tour”.

But the year 2023 also saw the singer separate from British actor Joe Alwyn after six years of relationship. Taylor Swift then went out with singer Matty Healy of the rock group The 1975. Separations which she returns to in this new album.

The name of the opus would thus be taken from a group discussion called “The Tortured Man Club” that the actor held with Paul Mescal and Andrew Scott, two other actors.

Announcing its release, Taylor Swift described the album as "an anthology of new works that reflect the events, opinions and feelings of a fleeting, fatalistic moment – one that was both sensational and sad in equal measure."

And specified: “this period of the author’s life is now over”.

Coming back, without taking any gloves off, on her former companions has become a tradition for Taylor Swift. Her current companion is American football star Travis Kelce, recent Super Bowl winner.

In the song “The Alchemy,” Taylor Swift opens up about the relationship, describing the dopamine rush created by being in love and singing “who are we honestly to fight alchemy?”

”The Tortured Poets Department” also contains collaborations with the British rock group Florence + The Machine and the American rapper Post Malone, who accompanies him on the first track “Fortnight” (“Two weeks”).

Three weeks after Beyoncé

The Pennsylvania native has been writing songs since she was a teenager, getting her start in the country capital of Nashville.

With 283 million subscribers on Instagram, she is so influential among American youth that the political world is beginning to imagine the impact she could have on the November presidential election.

Her new album landed on platforms three weeks after that of another American icon: Beyoncé and her “Cowboy Carter”.

This new opus with rich country influences could be a competitor for the next Grammy. With perhaps, also, the new album of another star: Billie Eilish releases “Hit Me Hard and Soft” on May 17.



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