Tuesday, April 9, 2024

The European Commission: Taylor Swift can help encourage young people to vote

The European Commission asked the singer to motivate young people to go to the polls.

US singer-songwriter Taylor Swift arrives for the 81st annual Golden Globe Awards at The Beverly Hilton hotel in Beverly Hills, California, on January 7, 2024. (Photo by Michael TRAN / AFP)

The European Commission asked Taylor Swift to motivate young people to go to the polls. ©AFP or licensors

We can no longer deny it: Taylor Swift is one of the most influential women of the moment. And the latter tries to use this wisely. On her social networks, the singer notably called on Americans to register to vote. Information which did not escape Margaritis Schinas, one of the vice-presidents of the European Commission. “The day after his message, 35,000 young Americans registered to vote,” he explained during a press conference.

Margaritis Schinas then wondered whether this technique could also work among young Europeans. "Now is the time for them to have their say at the ballot box, to assign praise or blame to European policies. So it is crucial, I think, that we have, as in 2019, a level high level of participation," he continued. “No one can mobilize young people better than young people. This is how it works.”

Taylor Swift, businesswoman who succeeds where others fail

And, when Margaritis Schinas speaks of "young people", he mentions in particular the case of Taylor Swift: "Taylor Swift will be in Europe in May. So I hope that she will do the same thing for young Europeans and that someone from his media team will follow this press conference and forward this request to him."

As our colleagues from Voix du Nord explain, Taylor Swift will be present in Paris on May 9... namely the date of Europe Day! Would this be the right opportunity for her to encourage young people to go to the polls? This remains to be confirmed...

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