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The Tortured Poets Department

Taylor Swift is idolized by fans and critics for many things, but cardiac massage is a whole new one. And yes, the star recently released a song called “The Tortured Poets Department” which, according to American doctors from the American Heart Association, has “the perfect rhythm for a heart massage”, i.e. 110 beats per minute.

The group of doctors humorously posts on their social networks: “If you see a teenager or adult collapse, call 911, then push hard and fast in the center of the chest to the rhythm of 'The Tortured Poets Department'”.

It’s the hour of glory for French fans of Taylor Swift, long perceived as “UFOs” or “kids”

In 2024, who in France doesn't know Taylor Swift? All you have to do is go down the street and greet the first passer-by. At the very least, he will have heard about the American singer who chose Paris then Lyon for the resumption of her new world tour, the Eras Tour. Nearly 300,000 tickets were sold, largely to its most loyal fans, commonly known as “Swifties”.

But it has not always been this way in France. If the pop star, personality of the year 2023 according to Time magazine, has several hundred million fans around the world, her success outside the United States has been a long time coming abroad. And particularly in France.

A niche artist

In 2009, Taylor Swift was 20 years old and had just released her second country album, the reckless Fearless. It was the best-selling album in the United States that year and it was with it that she launched her first tour, the Fearless Tour, and then Tortured Poets Department double album. Only in English-speaking countries, except for a stop in Tokyo on February 17, 2010.

Marie Cordier, a midwife living near Annecy (Haute-Savoie), remembers with nostalgia this time when the singer entered her life. “I discovered it while listening to Radio Disney, via the Internet. I was also a Disney Channel fan. She was starting to break through in America, but not at all in France,” says this inveterate enthusiast of American culture, now 27 years old. “I always wondered why I got hooked so quickly. Country is not the kind of music you listen to at 12 years old... But it was above all the texts and lyrics that grabbed me: I immediately recognized her talents as a lyricist,” he assures. She.

In the memory of these early Swifties, their young American idol played little or no time on the French airwaves. Most discovered it on Anglo-American radio or television channels. This is the case of Dina Carraca, 31 years old. “French culture, in 2006, was not very US. I started hearing about her because I watched MTV a lot. One thing led to another, and I became interested in Taylor Swift,” explains this medical device sales manager in Cher. She particularly remembers the altercation, on the set of the MTV Awards, between Kanye West and Taylor Swift who had just won the prize. While she was singing on stage, the rapper interrupted her and snatched the trophy from her hands, loudly proclaiming that it should go to Beyoncé.