game winner |
The release of Taylor Swift's latest album, the highly anticipated The Tortured Poets Department, has set the international press in turmoil. It must be said that this new game winner album, available since Friday April 19, exceeded 200 million plays on Spotify on the same day, beating the record previously held by the artist's previous opus.
Certainly, certain newspapers or magazines consider that this album is less inspired than her previous ones: The Atlantic, for example, wonders if the 34-year-old singer is not starting to suffer from her obsession with mastery, and a lack of renewal. . But these few reservations have in no way affected the media whirlwind.
This is also an indicator, if any were needed, of the control that Taylor Swift has managed to exercise over her image and her communication: she did not even need to grant the slightest interview to ensure the promotion of The Tortured Poets Department.
No press interviews
“Obtaining any kind of accreditation to approach Taylor Swift is now mission impossible,” launches The Wall Street Journal, which, like other media, has taken up the issue of the singer's very closed communication .
“Taylor Swift grants few interviews, and when she does, she usually reserves those interviews for Time, which has all the qualities the singer is looking for: a respected, mainstream, and accommodating title,” agrees Vulture, the pop culture site of New York Magazine. He recalls that last December Time elected the singer personality of the year 2023.
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