Flights to Stockholm's Swift-flation -Taylor Swift's three concerts

fans queue before Goldrush Swift-flation

Stockholm welcomes megastar Taylor Swift on Friday for the second European leg of her "Eras" tour, to the great benefit of hotels and businesses in the Swedish capital.

In "Goldrush", a song taken from her album Evermore (2020), the American artist assures that she does not like "goldrush es" but the Scandinavian city is happy about it and the home page of her website proudly displays "Welcome to Swiftholm". There is  a lot of flights to Stockholm these days.

With the weak Swedish krona, coming to one of Taylor Swift's three concerts in Stockholm may prove to be a relatively good deal for the artist's fans, despite soaring hotel room prices. Her performance will include Goldrush, of course

"In total, around 150,000 people will attend his concerts in Stockholm, including 120,000 who came especially for this occasion and we estimate that they will spend around half a billion Swedish crowns (40.5 million euros) during their stay here ", Carl Bergkvist, chief economist at the Stockholm Chamber of Commerce, told AFP.

 Enough to raise concerns about an increase in inflation. Swift-flation, what is it?

Fans buy merchandise before American singer Taylor Swift's concert as part of her Eras Tour in Stockholm, Sweden on May 17, 2024. Goldrush is part of tis kind of Swift-flation.

Last year, the first two dates of Beyoncé's world tour in Stockholm were cited by an economist as contributing to higher-than-expected inflation in May for the country.

This well known economist, Michael Grahn, does not exclude a similar effect this year with Taylor Swift provided that the impact is higher.

“Price pressures would have to be even stronger this year than last year for this to be reflected in the inflation figures,” he said in a note published by Danske Bank.

Fans queue before American singer Taylor Swift's concert as part of her Eras Tour in Stockholm, Sweden on May 17, 2024.

Fans queue before the concert of American singer Taylor Swift as part of her Eras Tour in Stockholm, May 17, 2024 in Sweden TT News Agency/AFP Pontus LUNDAHL

Central bank governor Erik Thedéen notes that the influx of “Swifties” to Stockholm for the weekend is also a sign of an undervalued crown.

“Coming to Stockholm is apparently a good deal,” he noted.

As for the “Swifties” met by AFP, money is not a problem.

"I spent around 7,500 crowns (643 euros) in total for the three tickets. I think it's worth it," admitted Filippa, 21, who came early Friday morning to queue in front of the stadium hosting the concert. No word related to Swift-flation