Before star Taylor Swift's concerts in Paris and Lyon in the spring, hotel reservations and rentals are up sharply.
American star Taylor Swift is coming to France for six concert dates next spring, in Paris (May 9 to 12) and Lyon (June 2 and 3). And the enthusiasm of his fans is so strong that his arrival boosts tourism in France, as shown by figures revealed exclusively by RMC.
First of all, 64% of hotel rooms in Lyon are already booked on June 2 and 3, while the rest of the month is around 20 to 30% according to the research firm MKG.
“We are already fully booked for these two nights,” rejoices a hotelier, marked by reservations made very early, from October or November, with RMC.
It’s the same with AirBnbs. Compared to 2023, there are 25% more nights booked in Paris during Taylor Swift's visit, according to AIRDNA analyses. But it is even more spectacular in Lyon, with a 282% increase in overnight stays compared to last year.
CHEAPER IN FRANCE THAN IN THE UNITED STATES
As for the fans, many say they will stay a few days to visit Lyon or Paris. And even one or two weeks for the many American fans. Many decided to come see their idol's concerts in France instead of the United States, where tickets could reach 3,500 euros!
Those with whom RMC spoke have planned a whole program: museum, restaurant, cruise, visit to the Eiffel Tower or Disneyland... "I'm coming with my whole family and my five-year-old son who is going to see Taylor Swift for the first time times", says a mother.
Others plan to follow her to several countries. A hell of a budget, but “when you love, you don’t count,” concludes one of them.
